The world of business industry is a fast-paced environment. Every day, new concepts and ideas are being introduced, which is why business owners need to keep up with these changes but still retain their brand identity.
However, this proves to be a hard task to do since you need to strike a balance between updating to change and keeping your brand personality. Should you find yourself and your business in the middle of branding chaos, here are some pointers that can help you find the good branding balance
- Audit your brand
If you think that your business branding is getting left behind by your competitors, it would be best to do an audit first. According to a top brand design company in Dubai, doing a brand audit would help you to determine which aspects of your brand works and what aspects of your brand would need some reworking. When doing the brand audit, you need to take into account the industry changes and trends that are currently happening. Be sure to do a thorough audit and check every details that are reviewed and checked.
- Re-establish your core philosophies
Business philosophies should also meet the changing needs of the industry. You can do core philosophy adjustments if necessary but be sure not to veer away too much from your previous core values. Totally changing your business philosophies would mean that you need to do a 360 rebranding and you loyal followers might not be too happy with the changes you implement. The key is to retain core values that you think is still applicable to what your company represents.
- Rebrand and restyle
Rebranding a common practice in the industry. Brands need to evolve to cope up with the changing times. Based on your brand audit and other research, create a new brand that would encapsulate some of the personalities of the old ones along with the new concepts and ideas that would address the changing times. Try to do several mock ups and narrow it down to one that you think speaks what your company is all about.
- Test it out
Rolling out the new brand in a massive scale might not be a good idea. You need first to see how your public would perceive this. It would be best to test the waters first and introduce the new brand to a few individuals and know their perception. Based on the result, review the new brand and refine it for launching.
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